Post by Pete on Jul 8, 2005 15:25:52 GMT -5
MTV and VH1 to Air 10 Consecutive Hours of Musical Performances from
Recent Live 8 Concerts
NEW YORK, July 8 /PRNewswire/ -- MTV: Music Television and VH1
announced today that this Saturday, July 9, the two networks will
collectively air 10 consecutive hours of commercial-free musical performances
from the recent Live 8 concerts that took place July 2. VH1 will kick off
the first five hours of "Live 8: A Concert to Make Poverty History"
from 10am-3pm ET/PT. Continuing the music play, MTV will pick up with an
additional five hours, beginning at 3pm ET/PT through 8pm ET/PT.
"Live 8 was a wonderful, peaceful, global and epic event involving
over 150 musical acts playing their hearts out for the noble cause of
eradicating poverty worldwide," said Van Toffler, MTVN Music Group
President. "At MTV and VH1, we're in a constant and candid dialogue with our
audience. In the wake of our coverage last Saturday, our viewers have
resoundingly told us on-line they want to see full performances from
their favorite artists. As a result of viewer demand and thanks to the
Live 8 organizers and performers, MTV & VH1 will air 10 consecutive hours
from one of the most important musical events of our time."
Additionally, premiering Friday, July 8 at 9pm ET/PT, MTV will air
a half- hour news special titled "Live 8: Next Steps," which will
include news packages about the concerts, the G8 Summit and more. The
special will repeat on MTV following the 5-hour music block on Saturday, July
9, at 8pm ET/PT.
On July 2, from 12-8pm ET/9am-5pm PT, more than 18 million viewers
tuned into to MTV and VH1 for coverage of Live 8. One week later, as
the G8 Summit concludes in Scotland and where world leaders considered
the impact of the global effort to fight poverty, the networks are
extending the Live 8 message by airing these additional uninterrupted hours
of performances from legendary and current artists.
VH1 and MTV's presentations will differ somewhat, with each network
airing those performances that best fit the interests of their
audiences. For example, both channels will air performances from U2, Pink
Floyd, Orchestra Baobab, Coldplay and Sir Paul McCartney, with VH1 airing
Rob Thomas, Sting, Dave Matthews Band, and Maroon 5 exclusively and MTV
airing Linkin Park & Jay Z, The Killers, Kanye West and Green Day
exclusively. A full rundown for each network will be available on their
respective websites, mtv.com and vh1.com, on Friday.
Recent Live 8 Concerts
NEW YORK, July 8 /PRNewswire/ -- MTV: Music Television and VH1
announced today that this Saturday, July 9, the two networks will
collectively air 10 consecutive hours of commercial-free musical performances
from the recent Live 8 concerts that took place July 2. VH1 will kick off
the first five hours of "Live 8: A Concert to Make Poverty History"
from 10am-3pm ET/PT. Continuing the music play, MTV will pick up with an
additional five hours, beginning at 3pm ET/PT through 8pm ET/PT.
"Live 8 was a wonderful, peaceful, global and epic event involving
over 150 musical acts playing their hearts out for the noble cause of
eradicating poverty worldwide," said Van Toffler, MTVN Music Group
President. "At MTV and VH1, we're in a constant and candid dialogue with our
audience. In the wake of our coverage last Saturday, our viewers have
resoundingly told us on-line they want to see full performances from
their favorite artists. As a result of viewer demand and thanks to the
Live 8 organizers and performers, MTV & VH1 will air 10 consecutive hours
from one of the most important musical events of our time."
Additionally, premiering Friday, July 8 at 9pm ET/PT, MTV will air
a half- hour news special titled "Live 8: Next Steps," which will
include news packages about the concerts, the G8 Summit and more. The
special will repeat on MTV following the 5-hour music block on Saturday, July
9, at 8pm ET/PT.
On July 2, from 12-8pm ET/9am-5pm PT, more than 18 million viewers
tuned into to MTV and VH1 for coverage of Live 8. One week later, as
the G8 Summit concludes in Scotland and where world leaders considered
the impact of the global effort to fight poverty, the networks are
extending the Live 8 message by airing these additional uninterrupted hours
of performances from legendary and current artists.
VH1 and MTV's presentations will differ somewhat, with each network
airing those performances that best fit the interests of their
audiences. For example, both channels will air performances from U2, Pink
Floyd, Orchestra Baobab, Coldplay and Sir Paul McCartney, with VH1 airing
Rob Thomas, Sting, Dave Matthews Band, and Maroon 5 exclusively and MTV
airing Linkin Park & Jay Z, The Killers, Kanye West and Green Day
exclusively. A full rundown for each network will be available on their
respective websites, mtv.com and vh1.com, on Friday.
